by Britta
Some platforms don’t allow videos or animated pics, but there are other ways to get the illusion of motion even though you’re using a static image. While not replacing a proper animation, they are simple to use and have a subtle, unexpected effect.
There are many fantastic pics out there with motion illusion. One thing I normally don’t like about them is their psychedelic design. Here are two examples with a more contemporary look and feel:
They work best in a narrow format such as a newsletter, where the motion illusion becomes apparent, once the user starts scrolling up and down the screen.
I first made use of this effect when I designed the newsletters, accompanying the campaigns for the new UTS Institute of Research and Open Day:
While these motion illusions become apparent when the reader starts scrolling, there are similar images that work without and could be incorporated in a printed poster- or postcard design.
Any campaigns you can think of that might want to make use of this concept?
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BRITTA FOCKE 