Some platforms don’t allow videos or animated pics, but there are other ways to get the illusion of motion even though you’re using a static image. While not replacing a proper animation, they are simple to use and have a subtle, unexpected effect.
There are many fantastic pics out there with motion illusion. One thing I normally don’t like about them is their psychedelic design. Here are two examples with a more contemporary look and feel:
They work best in a narrow format such as a newsletter, where the motion illusion becomes apparent, once the user starts scrolling up and down the screen.
While these motion illusions become apparent when the reader starts scrolling, there are similar images that work without and could be incorporated in a printed poster- or postcard design.
Any campaigns you can think of that might want to make use of this concept?
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