Behind the Scenes: Fotoshooting in Athen

Die Fotos für die Sommersaison von OhMyGoddess wurden diesmal nicht im hannoverschen Studio sondern vor griechischer Kulisse fotografiert – Genau da, wo der Schmuck hergestellt wird ;)

Fotografin: Andrea Seifert
Models: Grace von New Model & Nica von X-Ray Models
Visagistin: Zefi Siatou von d-tales

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Using Static Images With Motion Illusion

by Britta

Some platforms don’t allow videos or animated pics, but there are other ways to get the illusion of motion even though you’re using a static image. While not replacing a proper animation, they are simple to use and have a subtle, unexpected effect.

There are many fantastic pics out there with motion illusion. One thing I normally don’t like about them is their psychedelic design. Here are two examples with a more contemporary look and feel:

Motion Illusion6

Motion Illusion7

They work best in a narrow format such as a newsletter, where the motion illusion becomes apparent, once the user starts scrolling up and down the screen.

I first made use of this effect when I designed the newsletters, accompanying the campaigns for the new UTS Institute of Research and Open Day:

Motion Illusion_Examples of my work2

Motion Illusion_Examples of my work

While these motion illusions become apparent when the reader starts scrolling, there are similar images that work without and could be incorporated in a printed poster- or postcard design.

Any campaigns you can think of that might want to make use of this concept?
info@brittafocke.com

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