Category: Corporate Design

Neue Corporate Designs, Weiterentwicklung und Überarbeitung

Behind the Scenes: Fotoshooting in Athen

Corporate Design, Grafikdesign

Die Fotos für die Sommersaison von OhMyGoddess wurden diesmal nicht im hannoverschen Studio sondern vor griechischer Kulisse fotografiert – Genau da, wo der Schmuck hergestellt wird ;)

Fotografin: Andrea Seifert
Models: Grace von New Model & Nica von X-Ray Models
Visagistin: Zefi Siatou von d-tales

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Using Static Images With Motion Illusion

Corporate Design, Design Blog, E-Mail Marketing, Editorial Design, Grafikdesign, Hannover, Marketing, Newsletter-Design, Social Media

by Britta

Some platforms don’t allow videos or animated pics, but there are other ways to get the illusion of motion even though you’re using a static image. While not replacing a proper animation, they are simple to use and have a subtle, unexpected effect.

There are many fantastic pics out there with motion illusion. One thing I normally don’t like about them is their psychedelic design. Here are two examples with a more contemporary look and feel:

Motion Illusion6

Motion Illusion7

They work best in a narrow format such as a newsletter, where the motion illusion becomes apparent, once the user starts scrolling up and down the screen.

I first made use of this effect when I designed the newsletters, accompanying the campaigns for the new UTS Institute of Research and Open Day:

Motion Illusion_Examples of my work2

Motion Illusion_Examples of my work

While these motion illusions become apparent when the reader starts scrolling, there are similar images that work without and could be incorporated in a printed poster- or postcard design.

Any campaigns you can think of that might want to make use of this concept?
info@brittafocke.com

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