Corporate Design – BRITTA FOCKE

TRUSTS Logodesign

Look at all those happy people holding up the logo we’ve created for TRUSTS. It makes my designer-heart swell with pride ;)

TRUSTS is an Innovation Action funded by the European Union’s Horizon 2020 research and innovation programme. Seventeen partners from nine countries collaborate to create a European data market based on secure and trustworthy data exchanges.

Follow along:

Tweets by TrustsData

OhMyGoddess – Pop Up Shop

Corporate Design, Grafikdesign, Hannover, Webdesign

Unser Logo und Corporate Design für OhMyGoddess ist online und ich freue mich, dass der Schmuck jetzt auch erstmals in meinem Heimatstadtteil in Hannover angeboten wird.

An drei Tagen habt ihr in der Galerie metavier am Lindener Marktplatz die Gelegenheit, euch den handgefertigten Schmuck aus Griechenland anzuschauen. Zusätzlich werden auch ein paar aktuelle Produktdesigns von Simon Kux gezeigt, die er für das Event zur Verfügung stellt.

Stephanusstr. 2
Do 19. und Fr 20. Dez. von 16–20 Uhr
Sa 21. Dez. von 10–16 Uhr

Another Project, Another Photoshoot, Another Peek ;)

Corporate Design, Design Blog, Grafikdesign, Hannover

We are currently working on the corporate design for a new jewelry online shop and store. This was our first visit to a studio with a diverse mix of models, nicely staged by photographer Andrea Seifert and make-up artist Janine Koehler.

Thanks for stopping by. Please stay in touch by following my blog here.

Using Static Images With Motion Illusion

Corporate Design, Design Blog, E-Mail Marketing, Editorial Design, Grafikdesign, Hannover, Marketing, Newsletter-Design, Social Media

by Britta

Some platforms don’t allow videos or animated pics, but there are other ways to get the illusion of motion even though you’re using a static image. While not replacing a proper animation, they are simple to use and have a subtle, unexpected effect.

There are many fantastic pics out there with motion illusion. One thing I normally don’t like about them is their psychedelic design. Here are two examples with a more contemporary look and feel:

They work best in a narrow format such as a newsletter, where the motion illusion becomes apparent, once the user starts scrolling up and down the screen.

I first made use of this effect when I designed the newsletters, accompanying the campaigns for the new UTS Institute of Research and Open Day:

While these motion illusions become apparent when the reader starts scrolling, there are similar images that work without and could be incorporated in a printed poster- or postcard design.

Any campaigns you can think of that might want to make use of this concept?
info@brittafocke.com

Thanks for stopping by. Please stay in touch by following my blog here.