Corporate Design – BRITTA FOCKE

Behind the Scenes: Fotoshooting in Athen

Die Fotos für die Sommersaison von OhMyGoddess wurden diesmal nicht im hannoverschen Studio sondern vor griechischer Kulisse fotografiert – Genau da, wo der Schmuck hergestellt wird ;)

Fotografin: Andrea Seifert
Models: Grace von New Model & Nica von X-Ray Models
Visagistin: Zefi Siatou von d-tales

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TRUSTS Logodesign

Corporate Design, Grafikdesign

Look at all those happy people holding up the logo we’ve created for TRUSTS. It makes my designer-heart swell with pride ;)

TRUSTS is an Innovation Action funded by the European Union’s Horizon 2020 research and innovation programme. Seventeen partners from nine countries collaborate to create a European data market based on secure and trustworthy data exchanges.

Another Project, Another Photoshoot, Another Peek ;)

Corporate Design, Design Blog, Grafikdesign, Hannover

We are currently working on the corporate design for a new jewelry online shop and store. This was our first visit to a studio with a diverse mix of models, nicely staged by photographer Andrea Seifert and make-up artist Janine Koehler.

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Using Static Images With Motion Illusion

Corporate Design, Design Blog, E-Mail Marketing, Editorial Design, Grafikdesign, Hannover, Marketing, Newsletter-Design, Social Media

by Britta

Some platforms don’t allow videos or animated pics, but there are other ways to get the illusion of motion even though you’re using a static image. While not replacing a proper animation, they are simple to use and have a subtle, unexpected effect.

There are many fantastic pics out there with motion illusion. One thing I normally don’t like about them is their psychedelic design. Here are two examples with a more contemporary look and feel:

They work best in a narrow format such as a newsletter, where the motion illusion becomes apparent, once the user starts scrolling up and down the screen.

I first made use of this effect when I designed the newsletters, accompanying the campaigns for the new UTS Institute of Research and Open Day:

While these motion illusions become apparent when the reader starts scrolling, there are similar images that work without and could be incorporated in a printed poster- or postcard design.

Any campaigns you can think of that might want to make use of this concept?
info@brittafocke.com

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